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Ahashtag to social media is like GPS to a smartphone. It just makes your experience better!
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The hashtag as revolutionized the way consumers engage on social media. The folks at SurePayroll developed an infographic that outlines all you need to know about hashtags.
KeyInsights
Tag Along: Why Use Hashtags
- Hashtags make it easier for people to find and follow discussions about brands, events, and promotions
- They started out on Twitter, but have spread to Facebook, Google+, Instagram, Google search, and other platforms.
- They allow brands to track the performance of promotions across social media.
Individual can see100% increase in engagement by using hashtags, while brands can see a 50% increase.
Hashtags on Twitter
- Use hashtags on Twitter to categorize.
- Tweets with hashtags get 2 times
more engagement than tweets without. - Tweets with 1 on 2 hashtags have 21% higher engagement than those with 3 or more hashtags.
- But when you use more than 2 hashtags, engagement drops by an average of 17%.
Hashtags on Instagram
Instagram , the opposite of Twitter, shows posts with 11 or more hashtags have the highest interactions.- Use LOTS of hashtags on Instagram to build community.
Hashtags on Facebook
- Facebook posts without hashtags outperform those with hashtags.
- Rarely use hashtags on Facebook to categorize (for business-oriented followers) or build community (for community-oriented followers).
- Too many hashtags on Facebook leads to fewer interactions.
Tips for Successful Hashtag Campaigns
A good hashtag is: memorable, unique, relevant to your campaign.
Find a balance: Hashtags should be distinctive and simple for followers to remember. But generic hashtags, like #food, are too broad and too hard to track.
Create an easy-to-understand message:
- Craft a hashtag around one particular message.
- Keep it short
- Make the call-to-action clear, consistent, and easy.
- Avoid anything too abstract.
- Capitalize multi-word hashtags.
Create your own momentum:
- Identify your audience’s
influencers . - Look to your fans to inspire new campaign hashtags.
- Utilize your brand: Consider using your
brand’s name in a hashtag.
Double check:
- Could your hashtag mean something else entirely?
- Steer clear of slang.
- Before you finalize a list of hashtags, check if
your are being used elsewhere in an entirely different context.
Proofread then proofread again:
- If a hashtag can be misread, it will be.
- Make sure when capitalization is removed, the words in a hashtag to not create other words or messages.
- Incorporate hashtags into traditional media: Consider using hashtags on
billoards , television commercials, etc.
Have a backup plan:
- Test a hashtag before heavily marketing it.
- Have an alternative campaign prepared if your initial idea is co-opted.
Live tweet during a big event:
- Find a way to incorporate your hashtag into elections, sport championships, awards shows, and other major events.
Monitor the conversion:
- Follow hashtags to keep track of trends in your industry.
- See what your competition does, what
influencers sa , and how customers react.
Hashtags can be a great way to engage with followers on the proper platform, to introduce new products or services, and gain traction for an event. #UseHashtags