I would like to share some Elements and factors that have worked for me to present SEO audit results:
SEO Elements
2) URL Structure
3) Title tags
4) Meta Description Tags
5) Mets Keywords Tags
6) Heading Tags
7) Content Optimization
8) Internal Linking and Anchor text
9) Image name and ALT tags
10) Nofollow and Dofollow linking
11) Page Indexing Optimization
12) Broken Link Check
13) URL Redirection
14) Page Error
15) Code Validation ( analytics, webmaster tool etc)
16) Page Load Speed
17) Sitemape.xml
18) Responsive Design
19) Social Media Check List
Some Other Elements:
- Errors – client and servers issues, such as 404 pages
- Redirects – any permanent or temporary redirects (301, 302)
- External links – all of the sites you link out to
- URL issues – dynamic URLs, uppercase characters, URLs that are too long, and underscores
( Static – your URLs should be static. Dynamic URLs usually contain random characters like: $, =, +, &. Static URLs typically contain numbers, letters and dashes.
Length – although it doesn’t happen all the time, I try to keep URLs under 100 characters.
User friendly – ideally your URLs should be easy to remember. Cut away dashes and slashes when you don’t need them.)
- Duplicate pages – anything with duplicate content
- Page title tags – any missing, duplicate, long or even short titles
- Meta description tags – similar to title tags, it looks for anything missing, duplicate, long or short
- Meta keywords tag – the same stuff as title and meta description tags… I personally don’t look at this field as most search engines ignore it.
- Headings – the types of headings you use (h1, h2, h3) as well as keyword usage, duplicates, and any missing ones
- Meta robots – what you are allowing to be indexed or not indexed as well as if you use it
- Rel canonical – in case you are pointing search engines to a different URL
- File size – the smaller your file sizes, the faster your load time
- Page depth level – how many levels deep search engines have to crawl to find all of your content
- Internal links – what pages you are linking to within your own website
- Anchor text – the link text you are using for both images and web pages
- Follow & nofollow – which of your links are being followed or not
- Images – the sizes of your images, the alt text length, or any missing alt texts
- Bot crawling – you can crawl your website as Google, Bing or Yahoo bot… this helps you see what they see
Conclusion:
Now that you’ve done a complete analysis of your site, this will allow you to have a comprehensive report that looks pretty. Let me know what you think of the SEO site audit process.
