Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

Google says a Panda refresh began this weekend but will take months to fully roll out.

Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.

Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

The last time we had an official Panda refresh was almost 10 months ago: Panda 4.1 happened on September 25, 2014. That was the 28th update, but I would coin this the 29th or 30th update, since we saw small fluctuations in October 2014.

As far as I know, very few webmasters noticed a Google update this weekend. That is how it should be, since this Panda refresh is rolling out very slowly.

Google said this affected about 2%–3% of English language queries.

New Chance For Some, New Penalty For Others

The rollout means anyone who was penalized by Panda in the last update has a chance to emerge if they made the right changes. So if you were hit by Panda, you unfortunately won’t notice the full impact immediately but you should see changes in your organic rankings gradually over time.

This is not how many of the past Panda updates rolled out, where typically you’d see a significant increase or decline in your Google traffic more quickly.

For the record, here’s the list of confirmed Panda Updates, with some of the major changes called out with their AKA (also known as) names:

1. Panda Update 1, AKA Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, AKA Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6–9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8 AKA Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
26. Panda Update 26, July 18, 2013 (confirmed, announced)
27. Panda Update 27 AKA Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)
28. Panda Update 28 AKA Panda 4.1, Sept. 25, 2014 (3–5% of queries were affected; confirmed, announced)
29. Panda Update 30 AKA Panda 4.2, July 18, 2015 (2–3% of queries were affected; confirmed, announced)

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How To Add Keywords in Blogger Posts For Optimization?

If you have original and SEO friendly content in your blog, then no doubt you can surely get high ranking in search results.

Writing SEO friendly blog posts is not much tough as beginners think. We just need to focus on some places where we can add keywords in our blog posts to make them optimized for search engines.

Don’t forget, optimizing blog posts for search engines is not mean to compromise with content quality. We have to add keywords in a proper way so that it looks natural for our readers and for search engines too.

I’ll outline 6 best locations to add keywords in blogger blog posts. Hope you would like to know them.

Optimize Blog Posts By Adding Keywords Smartly

Before I cover today’s topic, you must need to know that adding too much keywords in blog posts is not good for our blog health. We should keep its density about 2% or less for better optimization of our blog posts.

The locations I’m going to tell you to add keywords are the safest and best locations of our blog area. If you want to get your blog posts rank high in search results, then don’t miss to target below locations:

1# Starting and Ending Para of Content

Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. Both the locations are best for this purpose and search engines also look for keywords in these two places to decide the ranking of our blog posts.

We can add more targeted words in the form of phrases between the content to make it more SEO friendly.

Note: Don’t use same words again and again. Better to use multiple and relevant words. Using multiple related word not only protect our content from keyword stuffing penalty but also help it to appear high with multiple search terms. Hence more targeted traffic to our blog.. 

2# Image Name, Alt Tag and Title Tag

We all know that images plays best role in explanation of the topic. But using images we can also optimize our blog posts even better.

We just need to optimize our images before inserting them into our posts. The better we optimize the images, the better our posts will optimize for search engines. Read below mentioned post to know best 6 ways to optimize images.

If we talk about adding targeted words in blog posts using images, then let me tell you that image’s name, title tag and alt tag are the best and prominent places.

3# Title Of Our Posts

Our post titles are the top most places to add our targeted keywords. You may listen that we should use catchy post titles to attract more readers. But with catchy post titles we should also remember to add our keywords there.

Meaningful post titles grab more audience. Not only from social sharing sites, but from search engines too.

So, always try to use meaningful and catchy post titles to boost your posts traffic.

4# Permalink of Posts

Permalink is the URL of our blog posts. It’s a killer location to add really targeted keywords.

By default, permalinks create on the basis of our post’s titles. But we can use our custom permalinks to add our keywords.

To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.

Note: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.

5# Post Labels

Post labels not only used to categorize our blog posts. If used smartly then we can take their benefits to optimize our blog posts too.

Stop using non keyword rich names for your labels. Named them correctly and put your really targeted words there.

If you had forgetten to insert your keywords in label’s name, then don’t worry. We can rename them too.

6# Post Comments

Many bloggers are unaware with this trick that we can use our blog comments too to add some keywords in our blog posts.

Yes, you heard it right. There are lot of benefits of blog comments and if we use them effectively then no doubt we can get higher ranking in search results.

Whenever you reply your reader’s comment on your blog, try to add some keyword phrases in your reply in a natural way that looks obvious while reading.

Note: Instead of adding your focused words try to use some long tail keywords in your comment section. In that way you can improve your keywords ranking too.

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7 Basic On Page SEO Tips For Blogspot Blogs in 2015

Search engine marketing (SEO) is usually it is important to know intended for greatest blogs experience. Without proper weblog optimization, we can’t perhaps wish to acquire remarkable site visitors through engines like google. Via past couple of days, We are getting an excessive amount ask for involving newcomer bloggers to share with you some On-Page WEB OPTIMIZATION Guidelines. That’s why currently When i plan to speak about all those Upon Page WEB OPTIMIZATION ideas i always already propagated about the weblog around my before articles. I’m i'm sorry for those who have examine those articles before, nevertheless I must pick up focus involving newcomer bloggers which simply start out studying WEB OPTIMIZATION for their weblog. Dozens of ideas are generally need to to learn by each and every tumblr.

So, let’s examine about greatest On-page WEB OPTIMIZATION Methods for Blogspot Sites in addition to for those who have examine these before then don’t ignore this specific write-up. Could possibly be you study something brand new which you have missed before as a consequence of any kind of cause.

On Page Search Engine Optimization Tips For Blogspot

Below are the tips and tricks that will be beneficial for you to optimize your blog for Google and other search engines. Read them carefully and apply all of them on your blog to make your blog lovable and trust worthy for search engines.

#1 Custom Robots Header Tags

There are some settings for bloggers that they can personally do for their blogs to make their blogs for SEO friendly. Custom Robots Header Tags setting in one of them. It’ll be beneficial for you to use custom robots headers tags correctly. It’s easy to manage these settings. Just take a look at below tutorial.

#2 Custom Robots.txt

Search engine bots like Googlebot (Web Crawling Robot of Google) needs some guidelines on how they have to crawl and index our blog. We can prevent some non-important pages labels pages from indexing in Google to protect our blog from duplicate content issues. Got confused? Check out below tutorial which will clear all of your confusions.

#3 Optimize Blog Post Titles

If you just started your blog on blogger’s default template, then definitely you’ll not be aware with this fact that your post titles are not properly optimized for search engines. You need to do some editing in your blog template to make your post titles properly optimized. You will see a noticeable change in organic traffic of your blog after making this change. Follow the instructions given in below mentioned post.

#4 Image Optimization

You may definitely notice relevant images between the posts on many blogs. Images not only enhance the look of our content, but it also plays an important role to optimize our blog posts. If we make effective use of images in our blog posts, then we can attain extra traffic from search engines. Follow below post to learn more on image optimization in blogger.

#5 Internal Linking SEO

Many bloggers fail to optimize their internal links or even they don’t link their posts to each other internally. This is really a big mistake that we must avoid. Internal linking not only increases our blog page views but also help our posts to rank well in search engines. If you are also doing the same mistake, then you must need some tips to optimize your internal links.

#6 Search Engine Submission

When we are ready with our blog optimization, then we need to submit our blog in Google’s webmaster tool. Verifying and submitting our blog in Google webmaster tool helps it to get indexed in Google super fast. It also tells about our blog issues like broken links, HTML improvements etc that we must try to resolve. We just need to verify our blog ownership and submit a sitemap. That’s it. If you have not added your blog GWT, then I recommend you to read below tutorial

#7 Improve Your Blog Load Time

If your blog takes lot of time, then visitors will go back and never come back again. It will increase bounce rate of your blog and you’ll lose your valuable traffic. Search engines give more value to fast loading blogs because they want to build best user experience. That’s why it’s very important to optimize blog loading time. I have shared some best tips that can help you to enhance your blog’s loading speed.

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20 Ways to Increase Your Facebook Likes and Engagement tips in 2015

Growing your Facebook “likes” are social media’s version of building the traditional email subscribers list.

Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?…that email is now full of “spam” and 50% of all Facebook users log in every day.

Steve Gaither from the agency JB Chicago reports that the conversion rates for Facebook and Twitter are consistent across a number of their social media marketing campaigns.

Conversion Rates for Facebook and Twitter

These are what JB Chicago have found to be the conversion rates on their campaigns.

• Paid Twitter: one to three percent
• Organic Twitter: eight to nine percent
• Facebook organic: 20 to 30 percent
• Facebook ads: 18 to 20 percent

See how 10 smart marketers used  Facebook to double their email list by clicking here. The average conversion rate was 25% with no advertising spend. I’ll also show you how I used Facebook to grow my email leveraging organic engagement.  Click here to view the case studies.

According to Venturebeat in an interview with Carolyn Penner ( a Twitter spokesperson)  “We’re seeing incredible engagement numbers — between 3 percent and 5 percent on average for Promoted Tweets… We’ve seen some as high as 52 percent,”

(Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favorites in its engagement numbers — meaning that part of the ROI includes one-on-one conversations with fans of the brand)

So despite some differences in conversion rates reported, it goes without saying that capturing those important Facebook likes is vital to your social media marketing campaigns.

So how can you grow your Facebook likes and increase engagement?

20 Ways to Increase  Your Facebook Likes and Engagement

1. Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. The Supre fashion brand did this to obtain 40,000 fans quickly.
2. Rotate your ads “DAILY”  people get tired of hearing the same thing in conversation so change your ad! Conversion (CTR) rates can drop by 50% after the first 24 hours. Do not “set and forget”
3. Add Facebook Social Plugin Box to your Blog and Website (60% of my “likes” are achieved this way)
4. Free exclusive video that can only be viewed if you like the page.
5. Run a competition. Everyone likes a competition
6. Make it obvious on a custom landing page by providing a big bold “Like our Page”
7. Initially ask friends and family to like your page. A bit overdone but essential at the beginning
8. Offer a free ebook to obtain a “like” (just like you should be doing for email subscriber acquisition)
9. Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
10. Provide enticing high resolution photos. Compelling photos that are appropriate for your target audience will keep them coming back and make them share and so drive more likes from their friends
11. Ask questions regularly using Facebook’s native question app.
12. Include a link to your Facebook page in your email signature
13. Provide a compelling welcome video on your Facebook landing page
14. Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages
15. Create an incentivised “Like” page that gives people a reason to like your page.
16. Include the Facebook like button on your email HTML template so that people can like your facebook page from the regular email newsletter
17. Add a large custom banner to your blog and website asking to “Like
18. Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile
19. Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day
20. Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount

See how 10 smart marketers used  the Facebook strategies above to double their email list by clicking here. I’ll also show you how I used Facebook to grow my email leveraging organic engagement.  Click here to view the case studies.

Even though growing your Facebook likes is important don’t forget to continue to grow both your email subscriber list and Twitter followers.

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10 SEO Tactics Still Rockin’ it in 2015

The sound of a hummingbird still drums in our ears.

Google’s now famous ‘Hummingbird’ algorithm update spelt the beginning of the end for traditional SEO tactics.

And that was 2 years ago.

The good news is it’s actually made SEO so much easier.

In this article, with the help of SEO professional Alex Miller, I will show you 10 SEO tactics you need to embrace going forward in 2015.

Keep reading to find out more!

1. Kill off meta keywords

Meta fields were designed to help provide Google with an overview of your website.

Unfortunately, few people used them correctly. It became a field where people would throw as many keywords as possible.

These days they even act as a spam signal to the search engines.

Google has completely clamped down on meta keywords, so stop using them.

It’s not just Google, either. Even Bing have cautioned against using meta keywords.

2. Forget about keyword stuffing

Keyword density is no longer important.

Nothing says spam to a visitor like a website filled with awkwardly positioned keywords. It’s blatantly obvious where they are.

These days the mention of one or two keywords is enough to fill your necessary quota.

Here are some smart tips for going about creating targeted content (rather than keyword stuffing):

• Choose a subject people want to hear about.
• Use a natural search phrase once or twice. It should automatically fit in without you thinking about it.
• Create quality content. Google will understand it through the quality of writing.

3. Stop ignoring meta descriptions

Meta descriptions have fallen quickly over the years because they stopped being a factor in ranking algorithms.

Nothing has changed about that, but what they do is impact the conversion factors.

Countless studies have demonstrated Meta descriptions influence click-through rates, and click-through rates do contribute to search rankings.

So stop ignoring them and create a customized description for every page you visit.

 4. Markup pages with microdata

You’ll notice that major companies have more information visible in Google’s search results. This is micro data.

Microdata may contain a phone number, a logo, or an address. These sites have been setup in such a way as to provide more information to Google’s crawlers.

Use a program like Scheme to help build your Microdata.

Studies show that there’s a 25% higher click-through rate on search results that have this information visible.

5. Keep URLs short and descriptive

Your URL is one of the first things a search crawler will see, make sure it is easy to crawl and categorize.

One of the biggest mistakes people make is using the standard title of the page as their URL. While this works most of the time, it can be too long.

Long URLs make it difficult to categorize your website properly. It may mean your site appears under searches you never intended it to.

This can hurt your ability to hit your target audience.

Try to keep your URL to roughly five words or less. There’s little need to have anything longer than that.

6. Use title tags effectively

Title tags tell search engines what a page is all about. You’ll find it at the top of a browser.

Remember that Google limits title tags to between 50 and 60 characters. It’s generally recommended that you should keep them below 55 characters.

Your copy must drive people to click on the site. Try to use a common keyword term at the front of your title, but only if it fits.

This should be easy because it is the category of your website.

7. Use header tags in the right way

Header tags come in the form of <H1>, <H2>, and <H3>; they go all the way down to <H6>.

These determine the order of importance of each header. We should mention that crawlers will look at these tags before anything else.

It’s how headers are identified and how sites are categorized. Use them to enhance your SEO.

Furthermore, you should aim to avoid generic tags, such as ‘Products’. Instead you should try to make them as unique as possible for better results.

8. Optimize image alt text

Image alt text is the text that appears if a user has images disabled. It also helps to tell search engines exactly what an image is.

Remember, they can’t read images directly. They don’t see what a human sees. All they can do is look at the file name, the description, and the alt text.

Yet this is a part people often forget. They assume everyone can already see the images so they don’t need to worry. This couldn’t be further from the truth.

Make an effort to create alt text. All this is is a basic phrase that defines the image. For example, if you had a picture of a sleeping cat you might call it ‘sleeping cat image’.

9. Make inbound links natural

The link neighbourhoods were amongst the first entities to fall when Google started to implement Panda and Penguin. And for good reason. They were toxic and it meant search engine results were full of spam.

Inbound links continue to matter, and you shouldn’t discount them, but there’s a twist.

Monitor where any inbound links come from and ensure they are coming from quality websites. They should be entirely natural and come from websites that are relevant to your industry.

In this sense, they do still matter.

10. Boost site speed

Since 2011 it’s been clear that the speed of a website matters.

If a page takes longer than five seconds to load, Google is going to penalize your site. This is because site speed is a marker of quality. Google doesn’t want poor quality websites ranking high.

First, you need to test the speed of your site. Google already provides a free tool you can use for this, but there are a range of third-party tools that accomplish the same thing.

If it takes longer than five seconds to load, you may well need to upgrade your server to make it run faster. Alternatively, you can reduce the number of heavy files on your site. For example, you could remove some videos or images.

SEO in 2015 is about quality

What this article should show you is that SEO in 2015 is about a focus on quality. You don’t have to edge towards grey hat or black hat SEO techniques in order to succeed. By improving the quality of the content on your website, there’s no reason why you can’t get the results

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21 Awesome Facebook Facts And Statistics You Need To Check Out 2015

It is rumored that Facebook was going to call the like button “awesome.” But they didn’t.

That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline.” But I couldn’t help myself.

That is maybe one time too many.

In the interests of scientific advertising, I thought it may have caught your attention. So to keep up the experimental data research project that is digital marketing, ROI measurement and headline optimization, I slipped it in.

Sorry.

So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.

How wrong were those dinner party discussions.

The Facebook global numbers

Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.

The USA and Canada is now just a sub-set of the Facebook global family.

• Asia Pacific is the largest at 449 million
• Europe has another 301 million.

The Facebook ecosystem

In the Facebook ecosystem there are apps and apps. From messaging apps including WhatsApp and Messenger, to visual apps like Instagram and even Occulus. Occulus is the virtual reality technology that Facebook bought for $2 billion just over 12 months ago.

Their number are also large by any measure.

• Instagram with 300 million+ users
• WhatsApp with 700 million
• Facebook messenger has 600 million users

Source: Digitallyapproved.com

These three are still to be monetized with ads and the potential earnings of this Facebook ecosystem is staggering with $12.47 billion revenue alone just from Facebook in 2014.

So watch that space over the next 5-10 years.

How can you use the Facebook ecosystem for your business?

Facebook advertising campaigns and contests are one way to tap into the platform to grow your fan base, email list and clients and revenue for your business.

If you want to learn how to do that, join me for a “Free live webinar”, where you will learn the best practices and tactics for running a successful Facebook campaign.

The latest Facebook facts and statistics

Here are some fascinating numbers on a range of Facebook facts and metrics from mobile, revenue and a host of other facts to share in your presentations and wow your next dinner party guests.

1. Every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook.
2. On average there are 486,183 users a minute accessing Facebook from their mobile.
3. 79% of all users are accessing Facebook from their mobile.
4. There are 745 million daily mobile users.
5. Facebook is adding 7,246 people every 15 minutes or 8 per second.
6. Every minute there are 150,000 messages sent.
7. Every 15 minutes there are over 49 million posts. To be precise 49,433,000 or 3 million posts per minute.
8. There are 100,000 friend requests every 10 minutes.
9. There are 500,000 Facebook “likes” every minute.
10. Facebook generates $1.4 million in revenue every hour.
11. Nearly 69% of Facebook’s ad revenue comes from mobile advertising.
12. Facebook earns $2.5 billion a quarter from mobile advertising.
13. People share 1.3 million pieces of content on Facebook every minute of every day.
14. In November of 2014the number of video uploads to Facebook exceeded YouTube video uploads according to Social Bakers.
15. Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year).
16. Photo uploads are 300 million per day.
17. Users spend 21 minutes per day on average on Facebook.
18. 31% of US senior citizens are on Facebook.
19. 66% of all millennials (15-34 year olds) use Facebook.
20. People spend 927 million hours a month playing Facebook games.
21. There are 1 billion mobile app links enabled on Facebook.

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