How to Increase Traffic and Sales at ecommerce Website | 10 Ways to Boost Sales on Your Ecommerce Website

10 Ways to Boost Sales on Your eCommerce Website, Your Brands Can Increase Traffic And Sales through Facebook

For most eCommerce brands, Facebook is still the number one social platform when it comes to driving traffic and building an audience of customers and fans.

This is particularly true for lifestyle brands and businesses that know how to create compelling and shareable content.

By now, chances are you’ve got your Facebook page up and running and you’re regularly sharing content with your followers.

But how do you actually generate sales with Facebook and not come across as too self promotional and burn out your audience?

Let’s take a look at some effective ways to sell with Facebook and create an audience of raving fans

1. Use Images

In order to generate traffic and sales from Facebook, you first need to create engagement and build an audience. By now you’ve probably heard that images perform better on Facebook than other types of posts.

If you're posting product images, consider overlaying some text on your image that gives more context such as "New", "Back in Stock" or "Winter 2013 Collection" they way Warby Parker does below. 

2. Sell the Lifestyle Around Your Product

Another important strategy for trusted online stores in relation to developing engaging photographs would be to understand that you’re not just selling ones merchandise, you’re furthermore selling the approach to life around ones merchandise.

Quite simply, write-up photographs of which indicate instances of ones suitable purchaser using your merchandise inside a placing which makes sense to your manufacturer along with focus on market. As well as, encompass ones product or service along with other merchandise which might be non-competitive but remain “on brand”.

Poler Things, a patio products along with sports store, can a good job of the with this case in point in which they indicate a new by yourself, cross-country bicycle owner stunning available by himself for the weekend. This kind of photograph motivates his or her enthusiasts whilst selling your out of doors life-style along with his or her merchandise (in a good within the radar way).

3. Create Themed Product Collages

Let’s face it, posting product shots over and over can get boring for your fans pretty fast. To make your product images more interesting, try creating visually appealing product collages that place similar themed items together.

You can even use this strategy to offer snack sized style guides or quick tips on what other products work well with yours.

4. Run Giveaways and Contests

Research has shown that 42% of people ‘like’ a brand on Facebook in order to get coupons or discounts. Put another way, you should be offering deals to your Facebook fans.

Contests are a great way to offer a deal and package it in a way that engages your audience and brings new customers to your page.

In the example below, Diamond Candles asks their fans to Like, Share, Pin and register for a chance to win one of their products.

With 3,269 Likes and 3,627 Shares you can see how effective this can be.

5. Offer Time Sensitive Discounts

Offering time based discounts can be an extremely effective way to get people to take action and move the needle when you need to. Putting an expiration on your discount leverages scarcity which is a powerful psychological sales trigger.

In the example below, eCommerce menswear brand Bonobos offers a discount that expires and has a minimum purchase limit. Minimum purchase limits can be a smart way to still offer your fans a nice incentive, but also make sure you don't give away the farm.

6. Offer Gift Cards

People love buying gift cards.

In fact, according to a National Retail Federation survey, 81% of Americans will buy at least one gift card during the holidays. The same survey also found that 70% of customers who use gift cards will spend more than the value on the card.

Offering gift cards on Facebook (especially near the holidays) gives people a way to share your brand and products with their family and friends.

7. Run A Caption Contest

Caption challenges are the best way to ramp way up engagement and have people interacting with your content.

Look at just how Petflow demands their particular lovers to come up with any caption and in addition falls inside a connect to their particular “Secret Doll Sale”. Naturally they've already a little a great unjust advantages because they’re in a position to work with cats however several, 574 Enjoys, 423 Feedback as well as 899 Stocks can be very amazing.

8. Showcase Polarizing Topics, Images or Products

Having a polarizing matter as well as product or service could be the most effective methods to increase bridal. Inside illustration below, Frank & Walnut pits it’s i phone iphone app people next to it’s Operating system iphone app people in addition to demands these to sometimes including as well as share according to their particular system.

When you’re a fashion manufacturer you might decide on certainly one of your current solutions that people sometimes enjoy as well as detest and ask “Would anyone have on this? ‘Like’ in the event you would in addition to opinion in the event you wouldn’t”.

9. Offer Free Shipping

The myspace Retail store is definitely a public Shopify Application which usually means that you can submit your current solutions in addition to selections in your Myspace web site. That is fantastic for producing visitors in addition to product sales from Myspace, together with escalating bridal with your Myspace fan-base.

10. Use A Custom Facebook Store App

The Facebook Store app will place a custom tab on your Facebook page that’s highly visible and that you can customize. 

Here’s some great examples of ecommerce brands already using the Facebook Store App:

• Johnny Cupcakes
• Rolljunkie
• Camixa Shirts
• Pure Fix Cycles
• Snoot Spray

Summary

When it comes to selling on Facebook, it’s important to try and strike a balance between creating engaging content that builds an audience while also gently nudging people towards your products.

Creating special offers like deals, discounts and giveaways will help you bridge that gap by allowing you to highlight your products while still creating interesting content for your followers.

In addition, custom apps like Facebook Store can help you bring your shopping experience and products right inside Facebook itself. 

How do you promote your business on Facebook? What's working for you right now? Let us know in the comments.